![]()
Most readers have the attention span of a gnat (.210005 of a second), so crafting riveting, soothing or quick solution headlines is a really good way to hook your reader fast.
An enormous amount of research over the years has given writers time-tested headline templates that work. While you may want to get clever and creative with your headlines (and it’s a highly useful practice to brainstorm many possible versions of a headline), in most cases you really don’t need to re-invent the wheel. Simple, eye-grabbing headlines are usually the most effective. Here are a few headline ideas to either scare, soothe or entice your reader into actually reading your headline (and hopefully the rest of your content): SCARY HEADLINES (to create some palpitations) The Terrifying Truth About [insert] The Shocking Truth About [insert] Can We Really Trust [insert name]? 5 Ways to Protect Yourself from [insert] 9 Warning Signs That [insert] 11 Lies That [insert company name] is Likely to Tell You 7 Ways to Know You Are Being Ripped Off By [insert company] 13 Things Your [trusted company] Will Avoid Telling You SOOTHING HEADLINES (to take the pain away) Feeling overwhelmed? How to [insert] in Just 5 Minutes Solve [insert] Problem Once and for All How to [insert] in 2 Minutes Zen Ways to Manage [insert problem] 3 Ways to Simplify Your [insert] 7 Shortcuts to Solving [insert problem] FAST SOLUTION HEADLINES (very popular with gnats) 3 Quick Ways to [insert action] Top 10 [insert] 5 Easy Steps to [insert] How to [insert] Now! How to be [insert quality] How to [insert] without [insert]
2 Comments
Marianne Brady
4/30/2016 04:40:34 am
Thanks for the interesting tips Louise. I'm just starting out as a writer, so trying to find as much good advice as I can. I heard you'll be starting up a copywriting mentor course soon, so hoping that I can join. Pl. send details. Marianne B.
Reply
Louise Bennett Copywriter
4/30/2016 04:44:45 am
Thanks Marianne - so glad to be of help. I'll be starting up a coaching/mentoring program in August 2016, so I'll definitely put your name down for that.
Reply
Leave a Reply. |
CategoriesAll Copywriting Inspiration Mindful Writing Productivity ![]() |